In the dynamic world of B2B tech marketing, understanding your target audience is paramount. This is where the concept of the Ideal Customer Profile (ICP) comes into play.

Account-Based Marketing (ABM) has redefined how businesses engage with high-value accounts through a targeted and personalised approach.

In the highly competitive B2B market, establishing a strong and lasting relationship with customers and potential clients is crucial for success. However, the abundance of data available can be overwhelming, which is why companies need to filter through it and focus on the most relevant customers.