ABM
August 26, 2024
10 Min
The Ideal Customer Profile: A Key to Success in B2B Tech Marketing

In the dynamic world of B2B tech marketing, understanding your target audience is paramount. This is where the concept of the Ideal Customer Profile (ICP) comes into play.

ABM
August 26, 2024
8 Min
Generating Highly Qualified Leads: Maximising Success with Account-Based Lead Scoring

Account-Based Marketing (ABM) has redefined how businesses engage with high-value accounts through a targeted and personalised approach.

ABM
August 26, 2024
10 Min
The Three Types of Account-Based Marketing (with Concrete Examples)

In the highly competitive B2B market, establishing a strong and lasting relationship with customers and potential clients is crucial for success. However, the abundance of data available can be overwhelming, which is why companies need to filter through it and focus on the most relevant customers.